Arbitron and WPP/GroupM Sign Multi-Year Agreement for Portable People Meter™ and Diary Radio Rating Services in all Markets
NEW YORK, June 15 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB) today announced that WPP/GroupM has signed a multi-year contract for Arbitron's Portable People Meter™ and Diary radio ratings services across all markets.
"Our clients need high quality measurement tools to guide their media buying strategies and help track the return on their investments," said Lyle Schwartz, GroupM, Managing Partner, Director of Implementation Research & Marketplace Analysis. "Arbitron's quality research and insights help us make our decisions with confidence."
"We are thrilled to announce this agreement with GroupM, a leader in global media investment," said Lung Huang, Advertiser Agency Services, Arbitron Inc. "With the Arbitron ratings services, GroupM can now support its clients' needs with improved audience intelligence."
Arbitron's Portable People Meter and Diary radio rating services provide insights to broadcasters, advertisers and advertising agencies on consumer exposure to radio. Arbitron provides syndicated services and custom studies of qualitative consumer and media usage information for broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based digital media.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter device, a new technology for media and marketing research.
Portable People Meter™ and PPM™ are marks of Arbitron Inc.