Anker Electrifies Brand Awareness with First US TV Campaign
- Case Studies
- July 19, 2024
Anker, a global leader in charging technology, took a bold step by launching their first-ever US television campaign. The goal? To introduce their new Nano Series, the fastest USB-C to iPhone charger on the market, to a wider audience and solidify their brand presence during the competitive holiday season.
Leveraging the power of Advanced TV, Anker went beyond traditional demographics to target their ideal customer: tech-savvy iPhone owners with a $50K+ household income level. This ensured their message resonated with the most receptive audience.
The campaign was strategically placed across premium Connected TV environments, aligning their brand with high-quality, curated content to maximize visibility and engagement. Throughout the campaign, we continuously monitored performance, optimizing based on real-time engagement data to ensure maximum impact and efficiency.
Here’s the breakdown of the results:
Massive Reach: The campaign reached over 7 million households, demonstrating the power of Advanced TV to connect with a vast audience.
Exceptional Engagement: Viewers weren’t just passively watching; they were glued to their screens. The campaign achieved a remarkable 97% average video completion rate, signifying strong audience interest and message resonance.
Quantifiable Brand Lift: The campaign didn’t just generate buzz; it moved the needle on key brand metrics. Anker saw a 3.4% lift in product awareness, a 2.9%* rise in online ad awareness, a 4.4% lift in key message recall, and a 2.8%* boost in brand recommendation—all exceeding industry benchmarks.
Anker’s first foray into US television advertising stands as a testament to the power of a strategic, data-driven approach. By combining precise targeting, premium placement, and continuous optimization, they were able to not only introduce their new product line but also significantly elevate their brand presence in a highly competitive market.
