Beyond Traditional Search: How to Revolutionize Brand Discovery

The search landscape has transformed. It’s no longer confined to typing keywords into a search engine. Today, search is a mindset, a constant quest for information and solutions happening across a multitude of devices and platforms, from Google and YouTube to Instagram and TikTok. This presents both a challenge and an opportunity for brands. How do you cut through the noise and ensure your brand is discovered by the right audience at the right moment? 

Recognizing that consumers are often overwhelmed by the sheer volume of information available, GroupM’s search approach breaks down traditional silos between SEO and paid search, uniting these powerful strategies for an integrated approach. Exclusive tools and shared dashboards give clients a 360-degree view of search performance. These provide actionable insights, allowing GroupM’s expert teams to pinpoint optimization opportunities across the entire search spectrum. From keyword analysis and ad copy refinement to technical SEO, content strategy, and AI audits, every aspect is meticulously analyzed and optimized to improve on total share of search. 

But it’s not just about tools and dashboards. GroupM’s 2,400 certified search practitioners bring unparalleled expertise and a deep understanding of the ever-evolving search landscape, including the latest advancements in AI and platforms like Performance Max. This global footprint allows GroupM to navigate regional nuances and leverage platform-specific expertise, whether it’s Baidu in China, Google, Amazon or TikTok globally, or Tesco in EMEA. 

The results speak for themselves. GroupM’s integrated search strategies have driven significant improvements for leading brands across various sectors. DFS saw organic revenue soar by 68%, Mitsubishi Motors achieved a 2.2% rise in conversion rate (1.4x the average of other pages) while Arken Zoo experienced a 20% increase in revenue. These are just a few examples of how GroupM is transforming search into discovery, delivering tangible business outcomes for clients. 

GroupM’s award-winning track record, recognized by industry leaders like IAB, Google, and Microsoft, further solidifies our position as a leader in the search space. Our commitment to best-in-class practices and a deep understanding of client challenges ensures that brands are not just found, but truly discovered, in today’s complex and competitive digital world.