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POV’s
August 2024
Three things we need to do as an industry to make the Privacy Sandbox work for Advertisers
#Data Privacy
#Google Chrome
POV’s
June 2024
GroupM Shines at Cannes Lions 2024: A Celebration of Creativity and Excellence
#Mindshare
#Wavemaker
#Essencemediacom
#Cannes Lions 2024
#Cannes Lions
#Open X
POV’s
February 2024
GroupM Demonstrates Measurable Impact for Clients Through the GroupM Amazon Ads Excellence Monitor
#commerce
#Amazon Ads
#Samantha Bukowski
POV’s
January 2024
The Provocateur: A match made in data
#Google
#choreograph
#Stephan Bruneau
#Choreograph Insights Platform
#Google Audience Insights API
POV’s
January 2024
How We’re Building a More Transparent and Less Complex Future for Programmatic Media
#Programmatic
#GroupM Premium Marketplace
POV’s
Publications
July 2023
The 2023 Programmatic Audio Report from GroupM & IAB Europe
POV’s
May 2023
GroupM Analysis: Luxury Advertisers See Optimism in 2023
#luxury
POV’s
May 2023
GroupM Analysis: CPG Ad Spend Remains Steady Despite Pandemic-Related Headwinds
#CPG
POV’s
May 2023
GroupM and PubMatic: A new era of CTV and video buying
POV’s
April 2023
Simplification, responsibility, automation: GroupM’s approach to a changing market
POV’s
March 2023
Josh Krichefski’s “People First” Agenda
POV’s
February 2023
How GroupM Premium Marketplace is Bringing Transparency to Programmatic Media
#GroupM Premium Marketplace
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