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Publications
January 2025
Réseaux sociaux : les 35+, un axe stratégique prometteur pour TotalEnergies ?
#France
#social media
Publications
January 2025
L’attention, au cœur des performances publicitaires : comment la mesurer et l’optimiser ?
#France
#Attention
Publications
January 2025
Emmanuelle Schaedele, la nouvelle incarnation de l’investissement responsable chez GroupM
#France
#Responsible Investment
POV’s
December 2024
Navigating The Future Of Addressability: From Cookies To Chrome Sandbox Innovations
#Data Privacy
#Google Chrome
Publications
December 2024
Virgile Quenum : une nouvelle vision du SEO chez GroupM
#France
Publications
December 2024
SPO : Reprenez le contrôle de votre budget programmatique
#France
Publications
December 2024
Le marché publicitaire français : une croissance fulgurante à l’ère du digital
#France
Publications
December 2024
GroupM’s End-of-Year Global Advertising Forecast Projects 9.5% Growth in Total 2024 Advertising Revenue
#This Year Next Year
Publications
December 2024
Unlocking opportunities in retail media
#Retail
#Ecommerce
#GroupM
#e-commerce
#commerce
#retail media
Publications
August 2024
A Recovery of Olympic Proportions
#Television
#Streaming
#sports
POV’s
August 2024
Three things we need to do as an industry to make the Privacy Sandbox work for Advertisers
#Data Privacy
#Google Chrome
Case Studies
July 2024
Anker Electrifies Brand Awareness with First US TV Campaign
#electronics
#Advanced TV
#Connected TV
#GroupM US
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