Newsroom
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Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
Read moreUntil the virus spreads more widely in the west and until more media organizations start reporting results, the full impact is hard to forecast – but brands have an opportunity to change their approach, says GroupM’s global president of business intelligence Brian Wieser.
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GroupM Launches Finecast in Canada
Read moreAfter great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities
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Mindshare Deploys Private Marketplace to Drive Media Dollars to LGBTQ Publishers
Read moreSKYY Vodka’s media agency, Mindshare, develops a specific private marketplace to reverse a rising issue facing LGBTQ publishers in a new wave of digital censorship.
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How the Video Game Market Can be a Winning Proposition for Your Brand
Read moreKieley Taylor, Global VP of Social, discusses video gaming and how it could be the next thing advertisers should consider.
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“Hurry Up!” GroupM’s Matt Sweeney Urges Broadcasters to Migrate to CTV
Read moreIn this video interview with Beet.TV, GroupM chief investment officer says connected TV has reached a tipping point – and broadcasters need to go faster.
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GroupM’s Christian Juhl in the C Space Studio
Read moreGroupM Global CEO, Christian Juhl, was interviewed by the C Space Influencer Studio at CES 2020.
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Diversity Inherent In Addressable TV: Finecast’s Harcus
Read moreFinecast UK MD Harry Harcus discusses diversity in addressable television in this video interview with Beet.TV.
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GroupM’s Wieser: Political Advertising Will Be a $10 Billion Business in 2020 with Most Going to TV
Read moreBrian Wieser, global president of business intelligence at GroupM, predicts that political advertising in the US will spike to $10 billion in 2020, a 45% increase from 2018.
