Newsroom
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GroupM Names New CEO for Northeast Asia
GroupM has named Michael Beecroft as its new chief executive officer for Northeast Asia.
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Diversity And Inclusion And Multicultural Marketing Are Not The Same
Gonzalo Del Fa, President of GroupM Multicultural, discusses how diversity and inclusion and multicultural marketing are not the same within his Forbes POV.
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New GroupM & Integral Ad Science Study with Radisson, Toyota & Kvik Shows Positive Impacts of ‘Viewable’ Ads
GroupM Scandinavia and Integral Ad Science (IAS) partnered to study the impact of ‘viewable’ ads on sales and other campaign KPIs with Radisson Hotel Group, Toyota Motor Company, and Kvik Kitchens.
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GroupM appoints Roger Dunn to lead dedicated eCommerce initiative
GroupM, the media investment arm of WPP AUNZ, appointed Roger Dunn to lead a dedicated eCommerce team in Australia.
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Agencies are Proving Resilient – and Growth Will Accelerate
Brian Wieser discusses the resiliency of agencies in Campaign UK.
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Brand Safety is a Moral Imperative
GroupM's EMEA Brand Safety Manager, Stevan Randjelovic's, discusses brand safety being a moral imperative in Campaign UK.
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How Marketers Can Use Social and E-commerce During the Holiday Period
Kieley Taylor discusses how marketers can use social and e-commerce during the holiday period in her Drum byline.