Newsroom

Kieley Taylor discusses how marketers can use social and e-commerce during the holiday period in her Drum byline.

GroupM is spearheading a new initiative to help media companies prepare for and understand America’s new audience groups and demographics as the country becomes more diverse.

Max Jaffe, Managing Partner, Programmatic Practice Lead, discusses supply-side partners with Beet.TV.

Fake news is polluting our public life but responsibility for solving the problem doesn’t lie with just one party, Stevan Randjelovic, Brand Safety Manager, GroupM EMEA explains.

We have created a culture that looks more like a technology company or a data company than maybe some of the things that you have seen from traditional agencies," Christian Juhl, global chief executive of Essence, says.

For at least as long as it has existed, there have been concerns around television as a medium for advertising. New York Times articles from 1951 described the then-nascent medium as “the problem child of advertising”, in part because costs at that time were rising too fast.

One of the hottest topics in advertising in recent years has been the rise in influencer marketing — hardly a surprise considering the growing array of internet stars who have the power to promote a brand with a single post that’s seen by millions, their legions of fans, and the proven effectiveness of social media as a marketing medium.

Brian Wieser, Global President of Business Intelligence at GroupM, believes agencies have a lot of potential to produce substantial ongoing value to marketers.