Newsroom

  • Why 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media Agency of the Year
    Why 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media Agency of the Year

    Essence is named AdWeek's Breakthrough Media Agency of the Year in 2019.

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  • GroupM John Montgomery: Brand Safety Is Better, Prices Must Reflect That
    GroupM John Montgomery: Brand Safety Is Better, Prices Must Reflect That

    Two years after the world’s biggest advertiser lit a fire under a litany of digital advertising supply chain concerns, the world’s biggest ad buyer says things have improved.

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  • GroupM Susan Schiekofer: How GroupM Counsels News-Averse Brands
    GroupM Susan Schiekofer: How GroupM Counsels News-Averse Brands

    Do advertisers have a moral duty to continue spending in news organizations? And what kind of effectiveness can they find there?

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  • GroupM Brian Wieser: Agency Growth Lays Ahead
    GroupM Brian Wieser: Agency Growth Lays Ahead

    What changes when “the most-quoted in advertising” goes in-house? Not much, says Brian Wieser.

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  • How GroupM Created an Office in World Trade Center for Nine Different Companies
    How GroupM Created an Office in World Trade Center for Nine Different Companies

    How do you build one office space for nine separate companies?

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  • What Global Advertisers Need to Know About Asian-Pacific Markets in 2019
    What Global Advertisers Need to Know About Asian-Pacific Markets in 2019

    Did you know hotels with casinos are prohibited from advertising in China?

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  • Essence Names Tim Irwin as EMEA CEO
    Essence Names Tim Irwin as EMEA CEO

    Essence has promoted Tim Irwin to be chief executive in Europe, the Middle East and Africa.

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  • MediaCom Deirdre McGlashan: The Questions Marketers Should Be Asking About Their AI
    MediaCom Deirdre McGlashan: The Questions Marketers Should Be Asking About Their AI

    A memo to marketers: artificial intelligence is only as good as the engineers who created it.

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