Newsroom
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Essence’s Gila Wilensky: Amazon Buys Itself A Place In Ad Platform Face-Off
2018 was the year Amazon became the number-three digital ad platform in the US, according to eMarketer‘s analysis.
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[m]PLATFORM China Wins Gold at Campaign Asia-Pacific Agency of the Year Awards
GroupM [m]PLATFORM China was awarded gold in the category of China Specialist Agency of the Year for the Greater China region at the 2018 Campaign Asia-Pacific Agency of the Year awards.
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GroupM Global CGO, Elizabeth McCune, named to Ad Council Board of Directors
The newly rebranded Ad Council has unveiled an impressive list of new members to its board of directors (who were elected at its fall meeting) including GroupM's Elizabeth McCune, Chief Growth Officer.
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How the Ad Industry is Working to Move Away From the ‘Mad Men’ Era
Lindsay Pattison of WPP talks to MarketWatch about the unique challenges the ad industry is facing as it moves towards a global digital-first media environment, the need for both Macro and Micro brand moments, and the end of the 'Mad Men' era.
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Brand Safety: The Importance of Quality Media, Fake News and Staying Vigilant
Recent issues have seen advertisers accused of directly funding, or at minimum not taking sufficient responsibility to avoid funding, socially damaging content including fake news, gang violence and terrorism.
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Essence Promotes Former ABC Executive Adam Gerber to Global President of Media
Nine months after hiring Disney ABC executive Adam Gerber to serve as SVP of investment for North America, GroupM agency Essence has promoted him to the role of global president, media.
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CEO Kelly Clark: GroupM Has ‘Moved On’ From Sorrell Exit
When WPP Group-owned GroupM opens its doors at the brand new 3 World Trade Center building in downtown Manhattan next month, it’ll be more than just a symbolic new beginning.
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Kelly Clark on the Evolution of Advertising at 3 World Trade Center
GroupM's Global CEO, Kelly Clark, appeared on CNBC Power Lunch where he chatted with anchor Sara Eisen from the lobby of GroupM's new global headquarters, 3 World Trade Center in Lower Manhattan.