Newsroom

Andrew Shebbeare discusses advertising and how it is growing up in his POV within Campaign UK.

While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear world.

Wavemaker announces first five offices in Asia Pacific.

Wavemaker, the new GroupM media agency formed from the merger of MEC and Maxus, formally kicked off its U.S. operation.

Wavemaker has hired Amanda Richman to be U.S. CEO.

Xaxis has promoted Nicolas Bidon to the role of global president.

WPP’s media investment arm has today released figures forecasting that despite a slowdown from its earlier released 2016 figures, total marketing spend is set to hit £1 trillion next year, with money spent on paid-for media to account for over half of that sum.

GroupM Canada announced that all the publishers from whom it buys digital ad space will have to comply with stricter guarantees for what is known as “viewability” – an increasingly important metric in the industry