Newsroom

Our 2024 Global Midyear Advertising Forecast explores how external factors spanning technology, culture, government and the economy will impact advertising over the coming months and years. We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion, an upward revision from the 5.3% we forecast in December. The advertising industry is expected to surpass one trillion dollars in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than previously forecast.

Four leaders across the GroupM UK and EMEA teams have been recognized in EMpower’s annual EMpower 100 Executives Role Model List and EMpower 100 Future Leaders Role Model List.

GroupM today announced the appointment of Toby Jenner as Global President, GroupM Clients. In this newly created role, Jenner, who has led GroupM agency Wavemaker to the number one position in COMvergence's annual new business rankings, will assume responsibility for leading GroupM’s global proposition and go to market strategy as well as its growth, marketing, and communications teams and functions. The move is designed to further accelerate the company's growth and solidify its position as the industry's leading media investment and marketing partner.

Awarded to agencies that demonstrate excellence in duty of care to employees’ mental health and wellbeing.

Today, WARC released its Effective 100 List 2024 where GroupM—WPP’s media investment group—agencies made up 80% of the top five “top media agencies” category that highlights work effectiveness based on location. Within that list, Mindshare New York ranked first, Wavemaker Mumbai ranked second, EssenceMediacom New York ranked fourth and EssenceMediacom Mumbai ranked fifth, respectively. In the “top campaigns” category, GroupM agencies held three of the top 10 spots. Wavemaker Mumbai, in partnership with Ogilvy Mumbai, came in first for its “Shah Rukh Khan-My-Ad” Cadbury campaign—which also won the Creative Effectiveness Grand Prix at Cannes Lions—EssenceMediacom London & Mumbai came in second with its “Keep Girls in School” campaign for Whisper and Mindshare New York came in seventh with its “See My Skin” campaign for Vaseline.

In its report released today evaluating 2023 new business performance, COMvergence assessed GroupM agency Wavemaker to have outperformed all others in total new business value in 2023. Mindshare also ranked first overall in new billings. And, for the third straight year, COMvergence’s reporting showed that, collectively, GroupM led the industry in retentions.