Newsroom

For the second year running, GroupM leads the industry in new business wins and retention total, according to COMvergence’s Global New Business Barometer FY 2022 report.

GroupM agencies Wavemaker, Mindshare and EssenceMediacom have launched a Disability Action Plan (DAP) in Australia as part of our wide-ranging Diversity, Equity, and Inclusion strategy.

GroupM secured 24% of total reviewed media spend through the first three quarters of 2022, according to the latest COMvergence New Business Barometer, further demonstrating the company’s market-leading offerings and innovative vision that marketers around the world find valuable.

GroupM leads the industry in new business and retention for the first half of 2022, according to COMvergence’s latest New Business Barometer (NBB), reflecting the strong appeal of the company’s differentiated offering and vision to marketing decision-makers around the world.

GroupM continues to be ranked as the world’s leading media agency group, retaining the top spot in COMvergence’s 2021 Full Year Global Billings Report. As calculated by COMvergence, an independent and international research bureau measuring the performance of major global ad and media agencies, GroupM finished 2021 with $61.6 billion in global billings — an increase of 15% over 2020 — to retain 30% market share. Mindshare and MediaCom occupied two of the top three agency results, finishing the year second and third, respectively. 

GroupM EMEA CEO Demet Ikiler sits down with Campaign Middle East to discuss ways to lift women up, and other ways to make the industry existentially better.