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GroupM Canada today announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada. A similar pledge launched in the U.S. just last year and the company saw tremendous interest support from their client base with 20+ clients signing on out of the gate and more committing since. 

In her first visit to the GCC since she was promoted to EMEA CEO of GroupM, Demet Ikiler discusses her (relatively) new role and being a woman in and of power.

We need to preserve our ability to respectfully disagree, for the sake of better creativity.

Advertisers are facing increasing pressure from consumers who feel duped and manipulated by social media platforms, says Christian Juhl, the global CEO of media investment company GroupM.

LaToya Christian, managing partner, strategy and analytics at GroupM, shares how purpose-driven marketers can change the industry for the better.

Krystal Olivieri, GroupM's SVP, Global Data Strategy and Partnerships, is featured as an indispensable executive in The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times.

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that can help advertisers deal with rising prices. A core responsibility for marketers and the media agencies they work with is to limit the inflation they experience in their media plans. If in a healthy economy a marketer complains about inflationary conditions for media, in a weak one they are likely to be outraged. As marketers collectively are responsible for the spending that drives pricing dynamics, why does inflation exist, let alone persist, in the media industry in most instances, even in media which appear to be in decline? And what can they do to limit it?

A new global study by GroupM's Mindshare, MediaCom and Wavemaker, looks to break teenage cohorts down into seven new personality archetypes, look at their influences and even evaluate the use of the term 'millennial'