Newsroom

During COVID-19 lockdown, over-the-top (OTT) and connected TV (CTV) have seen a big uptick in consumption during the period, but the whole ecosystem appears to have come together to improve the tools available for advertising placement and monetization. In this video interview with Beet.TV, Esra Bacher, Managing Partner and Programmatic Investment Lead at GroupM, the world’s biggest media-buying agency, says the group has lobbied ad-tech platforms for technology improvements – and has emerged with a richer toolset.

John Montgomery, GroupM’s global EVP of brand safety, joined Luis Di Como of Unilever in a discussion hosted by Suzanne Vranica, the Wall Street Journal’s advertising editor, to figure out how we got to this point with keyword blocking and the negative impact on news publishers – particularly local news.

Dafydd Woodward, Global Head of GroupM's Influence, Content and Amplification solution, writes his POV on why influencers can work well now, and how you can direct influencers in a crisis and strike the right tone.

Jessica Brown, director of digital investment at WPP’s GroupM media agency, said the coronavirus pandemic has hastened a longer-term move from linear TV toward digital media consumption, and advertisers are taking notice.

In a Beet.TV interview, Amanda Richman, US CEO of Wavemaker, discussed the ways that the pandemic has forced brands and brand marketers to lean into their creative side.

In his Campaign UK byline, Christian Jul, Global CEO of GroupM, discusses how agencies are changing fast in order to make advertising working better for people.

In a new feature in the newest edition of AdNews Australia, GroupM Australia and New Zealand take us into how they have adapted to COVID19 and remote working, with continued collaboration and innovation to deliver for their clients.

While brand safety was not the main reason for advertisers having pulled back from investing during the early days of the pandemic, those being budgets and messaging, concerns about brand safety or suitability have been a factor — but they are abating. Initially putting investment on hold during the initial days, advertisers are finding that news is increasingly providing “positive associations” says Joe Barone, Managing Partner, Brand Safety, US at GroupM in this interview Beet.TV