Newsroom

While brand safety was not the main reason for advertisers having pulled back from investing during the early days of the pandemic, those being budgets and messaging, concerns about brand safety or suitability have been a factor — but they are abating. Initially putting investment on hold during the initial days, advertisers are finding that news is increasingly providing “positive associations” says Joe Barone, Managing Partner, Brand Safety, US at GroupM in this interview Beet.TV

Of all the trends accelerating due to COVID-19, the uptick in ecommerce is the one most likely to stick – and Instagram is well suited to benefit, says Kieley Taylor, global VP of social at GroupM.

Brian Wieser has never been busier – and that includes his time as an investment banker on Wall Street.

Throughout modern history, in times of immense uncertainty, pain and fear, news media has always served as a source of comfort, triumph and resiliency.

GroupM Global CEO Christian Juhl was interviewed by Alison Weissbrot on AdExchanger’s new podcast “Social Distancing With Friends” to discuss how he is dealing with the coronavirus pandemic from a personal and professional point of view.

The brand safety leader at the world’s biggest media-buying agency is urging advertisers – blacklisting ad inventory against coronavirus news stories could kill newspapers and, with them, democracy.

GroupM EMEA CEO, Demet İkiler, spoke with The Drum for their latest edition of their "10 questions" series to talk about why it's important the industry changes to make advertising work better, as well as personal stories from her career, including the best advice she ever received.

Until the virus spreads more widely in the west and until more media organizations start reporting results, the full impact is hard to forecast – but brands have an opportunity to change their approach, says GroupM’s global president of business intelligence Brian Wieser.