Newsroom
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GroupM Surpasses Goal to Double Media Investment Through Dedicated Women’s Sports Marketplace
GroupM, WPP’s media investment group, today announced the company exceeded its pledge to double annual media spend in women’s sports advertising.
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GroupM network Once Again Awarded IAB U.K.’s Gold Standard Certification
GroupM U.K. has been awarded with the latest Gold Standard Certification from the Internet Advertising Bureau (IAB). GroupM has been an early adopter of the certification since its launch in 2018.
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Government Of Canada Selects GroupM’s Government Practice Powered By EssenceMediacom As New Media Agency Of Record
The Government of Canada has selected GroupM’s Government Practice Powered by EssenceMediacom as their new media agency of record.
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GroupM Commits to Double Media Investment in Annual Women’s Sports Advertising Opportunities
GroupM, WPP’s media investment group, today announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace. GroupM will seek first look and first-to-market opportunities beginning with the 2024-2025 Upfront alongside advertisers including adidas, Ally, Coinbase, Discover®, Google, Mars, Nationwide, Unilever, Universal Pictures, among others.
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Sharb Farjami Appointed CEO, GroupM North America
GroupM today announced the appointment of Sharb Farjami as North America (NA) CEO, effective immediately. Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region and a primary contributor to the agency’s industry leading record for global new business in 2023.
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GroupM Certified as a Top Employer Europe 2024 with Five EMEA Market Accreditations
For the fourth time, GroupM has been awarded Top Employer Europe accreditation following five individual market certifications: Germany, Italy, Poland, Spain and the U.K.
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New Maturity Model to Help Marketers Chart Course to AI Transformation
GroupM announced the launch of a proprietary AI Marketing Maturity model to support marketers’ AI transformation journeys, maximize marketing performance, and drive long- and short-term value from AI technology.
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Choreograph to Integrate Google’s Audience Insights API in Industry-First Behavioral Data Collaboration
GroupM today announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights platform via Google’s Audience Insights API. Choreograph is one of the first partners to gain access to the API, which aggregates billions of anonymous signals from the web, search and YouTube to deliver improved marketing insights insight into browsing and shopping behaviors. Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.