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GroupM, WPP’s media investment group, today announced the company exceeded its pledge to double annual media spend in women’s sports advertising.

GroupM U.K. has been awarded with the latest Gold Standard Certification from the Internet Advertising Bureau (IAB). GroupM has been an early adopter of the certification since its launch in 2018.

The Government of Canada has selected GroupM’s Government Practice Powered by EssenceMediacom as their new media agency of record.

GroupM, WPP’s media investment group, today announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace. GroupM will seek first look and first-to-market opportunities beginning with the 2024-2025 Upfront alongside advertisers including adidas, Ally, Coinbase, Discover®, Google, Mars, Nationwide, Unilever, Universal Pictures, among others.

GroupM today announced the appointment of Sharb Farjami as North America (NA) CEO, effective immediately. Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region and a primary contributor to the agency’s industry leading record for global new business in 2023.    

For the fourth time, GroupM has been awarded Top Employer Europe accreditation following five individual market certifications: Germany, Italy, Poland, Spain and the U.K.

GroupM announced the launch of a proprietary AI Marketing Maturity model to support marketers’ AI transformation journeys, maximize marketing performance, and drive long- and short-term value from AI technology.

GroupM today announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights platform via Google’s Audience Insights API. Choreograph is one of the first partners to gain access to the API, which aggregates billions of anonymous signals from the web, search and YouTube to deliver improved marketing insights insight into browsing and shopping behaviors. Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.