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GroupM, el grupo de inversión en medios de WPP, anunció hoy que César Recalde ha sido nombrado CEO de América Latina (LatAm), a partir del 1 de Octubre.

GroupM, WPP’s media investment group, today announced that César Recalde has been named Latin America (LatAm) CEO, effective October 1, 2020.

GroupM, WPP’s media investment group, today announced that Melanie Lo has decided to step down from GroupM Hong Kong after 8 years as CEO to pursue personal interests.

GroupM, WPP’s media investment group, today announced that Kirk McDonald has been named North America (NA) CEO, effective September 15.

Finecast, the addressable TV business of GroupM, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem for the first time.

GroupM, WPP’s media investment group, today announced the launch of The GroupM Multicultural Marketplace in the U.S. This marketplace is currently live with 300 publishers, representing a comprehensive—and growing—list of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.

25 июня прошла ежегодная digital-конференция NextM, организованная GroupM, ведущей международной медиаинвестиционной группой холдинга WPP, представленной в России агентствами Mindshare, MediaCom и Wavemaker.

GroupM announced an industry-leading partnership in Indonesia with Tokopedia – Indonesia’s largest e-Commerce platform with over 90 million monthly active users.