Newsroom

Finecast, the addressable TV business of GroupM, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem for the first time.

GroupM, WPP’s media investment group, today announced the launch of The GroupM Multicultural Marketplace in the U.S. This marketplace is currently live with 300 publishers, representing a comprehensive—and growing—list of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.

25 июня прошла ежегодная digital-конференция NextM, организованная GroupM, ведущей международной медиаинвестиционной группой холдинга WPP, представленной в России агентствами Mindshare, MediaCom и Wavemaker.

GroupM announced an industry-leading partnership in Indonesia with Tokopedia – Indonesia’s largest e-Commerce platform with over 90 million monthly active users.

GroupM U.K., WPP’s media investment group, announced that, following an independent audit, all five of its U.K. agencies have achieved the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles for brand safety, verified by industry-owned media auditor ABC.  

GroupM, the media investment group of WPP, has significantly increased its capabilities in delivering end-to-end e-Commerce services with the formation of a commercial partnership with Synagie Corporation.

25 июня состоится ежегодная digital-конференция NextM, организованная GroupM, ведущей международной медиа-инвестиционной группой холдинга WPP, представленной в России агентствами Mindshare, MediaCom и Wavemaker.

A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.