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GroupM Surpasses Goal to Double Media Investment Through Dedicated Women’s Sports Marketplace
GroupM Surpasses Goal to Double Media Investment Through Dedicated Women’s Sports Marketplace
GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S.
GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S.
GroupM and SeenThis avoid over 230 tonnes of carbon emissions in first year of global partnership
GroupM and SeenThis avoid over 230 tonnes of carbon emissions in first year of global partnership
  • GroupM Names César Recalde Latin America CEO
    GroupM Names César Recalde Latin America CEO

    GroupM, WPP’s media investment group, today announced that César Recalde has been named Latin America (LatAm) CEO, effective October 1, 2020.

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  • GroupM Hong Kong Announces Leadership Change
    GroupM Hong Kong Announces Leadership Change

    GroupM, WPP’s media investment group, today announced that Melanie Lo has decided to step down from GroupM Hong Kong after 8 years as CEO to pursue personal interests.

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  • GroupM Names Kirk McDonald North America CEO
    GroupM Names Kirk McDonald North America CEO

    GroupM, WPP’s media investment group, today announced that Kirk McDonald has been named North America (NA) CEO, effective September 15.

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  • Finecast Launches A Universal ID to Bring Advertisers The Ability to Measure Reach Across BVOD Platforms for The First Time
    Finecast Launches A Universal ID to Bring Advertisers The Ability to Measure Reach Across BVOD Platforms for The First Time

    Finecast, the addressable TV business of GroupM, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem for the first time.

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  • GroupM Launches “Multicultural Marketplace” In The United States With 300 Publishers
    GroupM Launches “Multicultural Marketplace” In The United States With 300 Publishers

    GroupM, WPP’s media investment group, today announced the launch of The GroupM Multicultural Marketplace in the U.S. This marketplace is currently live with 300 publishers, representing a comprehensive—and growing—list of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.

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  • Transformation of Customer Relations and the New Role of Agencies: The Main Topics from The NextM Russia Conference
    Transformation of Customer Relations and the New Role of Agencies: The Main Topics from The NextM Russia Conference

    25 июня прошла ежегодная digital-конференция NextM, организованная GroupM, ведущей международной медиаинвестиционной группой холдинга WPP, представленной в России агентствами Mindshare, MediaCom и Wavemaker.

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  • GroupM and Tokopedia Launch First In Market E-Commerce Partnership
    GroupM and Tokopedia Launch First In Market E-Commerce Partnership

    GroupM announced an industry-leading partnership in Indonesia with Tokopedia – Indonesia’s largest e-Commerce platform with over 90 million monthly active users.

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  • Mindshare, MediaCom, Wavemaker, Essence and m/SIX Independently Audited and Certified for Compliance with Best Industry Brand Safety Practices
    Mindshare, MediaCom, Wavemaker, Essence and m/SIX Independently Audited and Certified for Compliance with Best Industry Brand Safety Practices

    GroupM U.K., WPP’s media investment group, announced that, following an independent audit, all five of its U.K. agencies have achieved the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles for brand safety, verified by industry-owned media auditor ABC.  

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