Newsroom
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GroupM Partners with Lazada and Consolidates E-Commerce Capability Across Asia Pacific
GroupM, the media investment group of WPP, announced an industry-leading partnership with Lazada Group – Southeast Asia’s largest e-Commerce platform – covering all six Southeast Asia markets where Lazada Group has operations.
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COMvergence: Global New Business Barometer for Q1 2020 Reveals Top Media Agency Winners
According to the latest global media agency study “New Business Barometer Q1 2020” published by COMvergence, WPP’s GroupM takes to the top position among the big six global media agency groups, scoring strong new business results across most regions, particularly in EMEA and APAC. The GroupM’s three largest agency networks (MediaCom, Wavemaker, Mindshare) rank 2nd, 3rd, and 4th respectively.
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Stephen Allan Steps Down After 12 Years Building MediaCom into One of the World’s Leading Media Agencies; Nick Lawson Succeeds Him As Global CEO
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Wavemaker Introduces New Logo and Brand Design in the Spirit of ‘Positive Provocation’
Wavemaker reveals an evolved proposition, product and attitude as well as a new visual identity.
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GroupM Expands Patrick Xu’s China CEO Remit to Hong Kong and Taiwan, Ashutosh Srivastava named CEO of Asia Pacific
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GroupM Launches Finecast in Canada
After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities
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GroupM Launches Finecast in Canada, Bringing Addressable TV to North America
GroupM, the media investment group of WPP, today announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments.
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GroupM Announces Acquisition of Analytics Firm Sandtable
GroupM, WPP’s media investment group, announced today the acquisition of U.K.-based behavioral analytics firm Sandtable.