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GroupM announced the launch of a proprietary AI Marketing Maturity model to support marketers’ AI transformation journeys, maximize marketing performance, and drive long- and short-term value from AI technology.

GroupM today announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights platform via Google’s Audience Insights API. Choreograph is one of the first partners to gain access to the API, which aggregates billions of anonymous signals from the web, search and YouTube to deliver improved marketing insights insight into browsing and shopping behaviors. Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.

GroupM, WPP’s media investment group, today announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, to co-develop and launch the Amazon Marketing Cloud Maturity Framework. Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

GroupM today announced the launch of the GroupM Ad Innovation Accelerator, a first-to-market program aimed at redefining engagement between advertisers and audiences. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join GroupM’s Ad Innovation Accelerator at launch. With a common vision, the working group will strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments such as Peacock, Telly, The Roku Channel and YouTube, among others. This program will first roll out in North America and then to other markets throughout 2024, with the goal to develop and pilot new ad formats across existing and emerging channels.

GroupM is launching a unique commerce education curriculum, developed by GroupM’s commerce team, to upskill its 12,000 cross-channel performance experts to be the industry’s largest community of certified commerce experts. GroupM employees will learn commerce strategy and activation best practices directly from industry, retailer, and media platform leaders. The curriculum addresses the need for best-in-class training in an industry that is continually innovating and evolving.

GroupM, WPP’s media investment group, today announced its appointment as global media partner of record to Allianz Group, one of the world’s leading insurers and asset managers that serves more than 122 million customers in over 70 countries.

GroupM today released its end-of-year edition of the company’s “This Year Next Year” advertising forecast, which evaluates global advertising investment for 2023 and anticipates trends in investment for 2024. The report finds that resilient consumer behavior has driven 5.8% global growth in advertising investment for 2023, reaching a $889 billion (excluding spend on U.S. political advertising).

GroupM ha dado hoy un paso definitivo en su estrategia para mejorar su oferta de servicios y capacidades, evolucionando como plataforma de aceleración de negocio y relevancia de sus clientes, a los que continuará ayudando a resolver sus retos de comunicación en un entorno en constante cambio.