Newsroom

GroupM today announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients. The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements. Developed by The Goat Agency and available exclusively to GroupM clients via Goat, the collaboration enables advertisers to drive commerce outcomes more effectively with audiences on Amazon.com.

Walmart Connect launches academy ad certification that allows advertisers to earn credentials for their retail media expertise, following first-to-market testing by GroupM.

Wavemaker Canada announced today that Nikki Stone has been named Canadian CEO, effective September 26th.

GroupM today announced a partnership between GroupM Motion Entertainment and the global content company A+E Networks to support GroupM’s Diverse Voices Accelerator (DVA), an effort that bolsters diverse creatives in the development, funding, distribution, and marketing of premium content. As the newest partner to GroupM’s DVA, A+E Networks launched The HISTORY Channel’s original documentary “761st Tank Battalion: The Original Black Panthers” last month with a commitment from Domino’s.

GroupM today announces the elevation of Karin Ross to lead GroupM DACH, a united community encompassing three markets: Germany, Austria, and Switzerland.

GroupM today announced a global partnership with SeenThis that will allow the world’s largest media buyer to reduce and avoid unnecessary carbon emissions from digital advertising. The groundbreaking collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

GroupM today announced the introduction of new protections against Made For Advertising (MFA) websites and domains. The additional protections, which leverage advanced detection and domain tracking technologies, are made possible through a new partnership between GroupM and Jounce Media, an industry leader in programmatic supply chain management. The partnership will see GroupM integrate Jounce’s industry-leading technology in tracking MFA domains with GroupM’s leading campaign planning processes.

GroupM in Canada today announced GroupM Sports & Live, a new partnership and brand engagement division to provide advertisers with impactful, multi-platform sports marketing programs.