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GroupM today announced the introduction of new protections against Made For Advertising (MFA) websites and domains. The additional protections, which leverage advanced detection and domain tracking technologies, are made possible through a new partnership between GroupM and Jounce Media, an industry leader in programmatic supply chain management. The partnership will see GroupM integrate Jounce’s industry-leading technology in tracking MFA domains with GroupM’s leading campaign planning processes.

GroupM in Canada today announced GroupM Sports & Live, a new partnership and brand engagement division to provide advertisers with impactful, multi-platform sports marketing programs.

During the 70th Cannes Lions, Tencent Marketing Solution amplified its strategic collaboration with GroupM on a global scale.

GroupM, WPP’s media investment group, today announced the expansion of GroupM Motion Entertainment into Canada to deliver premium entertainment and bespoke brand opportunities to partners and clients under the leadership of Daniel Mekinda.

GroupM has announced the elevation of Samantha Bukowski to lead GroupM Nexus Commerce, GroupM’s newly unified commerce capability inside GroupM Nexus.

WPP, supported by its media investment arm GroupM, has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.