Newsroom
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WPP Acquires Data-Driven Influencer Marketing Agency Goat
WPP has announced the acquisition of Goat, one of the world’s leading influencer marketing agencies, which will join GroupM and merge with INCA.
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GroupM Expands Media Inclusion Initiative To Include Five Percent Pledge For Black, Hispanic, AAPI, & LGBTQ+ Communities
GroupM announced the expansion of its Media Inclusion Initiative (MII) to include a 5% pledge to allocate spend across Black, Hispanic, AAPI and LGBTQ+ owned and/or focused media.
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GroupM Motion Entertainment & Warner Bros. Discovery Partner To Support GroupM’s Diverse Voices Accelerator
GroupM announced a strategic partnership between GroupM Motion Entertainment and Warner Bros. Discovery to support GroupM’s Diverse Voices Accelerator (DVA), a positive impact initiative that supports creators, writers, producers, directors and studios from traditionally underrepresented groups in entertainment.
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GroupM Introduces Back to News Initiative to Drive Investment in Responsible Journalism
GroupM has introduced its Back to News (BTN) Initiative, an industry-first program to support the re-investment of media budgets in credible news publishers who are advancing the practice of responsible journalism around the world. Created in a global partnership with Internews, the world’s largest media support nonprofit, BTN will provide GroupM clients with access to high-quality ad environments on vetted local, national, and international news sites.
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GroupM Updates Carbon Calculator to Provide Omnichannel Measurement Capabilities
GroupM has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately. The more granular channel-level measurement capabilities will enable the reduction of carbon emissions per media impression by 50% by 2030.
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EssenceMediacom Launches as the Breakthrough Agency in 120 Offices Globally
EssenceMediacom, GroupM’s newest and largest agency, formally launches today with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.
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GroupM Names Josh Krichefski CEO, EMEA and U.K.
GroupM has announced it will appoint Josh Krichefski to a new role as GroupM CEO for EMEA and the United Kingdom, effective February 1.
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GroupM Certified as a Top Employer Europe 2023 with Five Local EMEA Market Accreditations
For the third time, GroupM has been awarded top employer Europe accreditation following five individual market certifications: Germany, Italy, Poland, Spain and the U.K.