Newsroom

WPP, supported by its media investment arm GroupM, has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.

WPP has announced the acquisition of Goat, one of the world’s leading influencer marketing agencies, which will join GroupM and merge with INCA.

GroupM announced the expansion of its Media Inclusion Initiative (MII) to include a 5% pledge to allocate spend across Black, Hispanic, AAPI and LGBTQ+ owned and/or focused media.

GroupM announced a strategic partnership between GroupM Motion Entertainment and Warner Bros. Discovery to support GroupM’s Diverse Voices Accelerator (DVA), a positive impact initiative that supports creators, writers, producers, directors and studios from traditionally underrepresented groups in entertainment.

GroupM has introduced its Back to News (BTN) Initiative, an industry-first program to support the re-investment of media budgets in credible news publishers who are advancing the practice of responsible journalism around the world. Created in a global partnership with Internews, the world’s largest media support nonprofit, BTN will provide GroupM clients with access to high-quality ad environments on vetted local, national, and international news sites.

GroupM has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately. The more granular channel-level measurement capabilities will enable the reduction of carbon emissions per media impression by 50% by 2030.

EssenceMediacom, GroupM’s newest and largest agency, formally launches today with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.