Newsroom

GroupM announced a strategic partnership between GroupM Motion Entertainment and Warner Bros. Discovery to support GroupM’s Diverse Voices Accelerator (DVA), a positive impact initiative that supports creators, writers, producers, directors and studios from traditionally underrepresented groups in entertainment.

GroupM has introduced its Back to News (BTN) Initiative, an industry-first program to support the re-investment of media budgets in credible news publishers who are advancing the practice of responsible journalism around the world. Created in a global partnership with Internews, the world’s largest media support nonprofit, BTN will provide GroupM clients with access to high-quality ad environments on vetted local, national, and international news sites.

GroupM has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately. The more granular channel-level measurement capabilities will enable the reduction of carbon emissions per media impression by 50% by 2030.

EssenceMediacom, GroupM’s newest and largest agency, formally launches today with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.

GroupM has announced it will appoint Josh Krichefski to a new role as GroupM CEO for EMEA and the United Kingdom, effective February 1.

For the third time, GroupM has been awarded top employer Europe accreditation following five individual market certifications: Germany, Italy, Poland, Spain and the U.K.

GroupM Global CEO Christian Juhl is heading to the 2023 Cannes Lions International Festival of Creativity as Media Lions Jury President, a role in which he’s been trusted to help set the benchmark for excellence in media around the world.

GroupM Vietnam has become the first company in Vietnam to become a Display and Video 360 (DV360) Certified Partner, recognised by Google for its proficiency in implementing advanced solutions in programmatic advertising. On the heels of Australia and Singapore, Vietnam is the third market in the GroupM APAC network that has acquired this certification.