Newsroom

GroupM has announced that GroupM U.K. has been awarded with the Gold Standard Certification 2.1 from the Internet Advertising Bureau (IAB). GroupM and its Mindshare, MediaCom, Wavemaker, Essence, mSix&Partners, Xaxis and Finecast businesses in the U.K. are all among the early adopters of the updated certification.

GroupM has announced the creation of a client coalition that unites some of the world’s leading advertisers with a shared commitment to accelerate the decarbonization of the world’s media supply chain.

GroupM today unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus — the world’s largest global performance organisation that unites the network’s performance talent and technologies into one single outfit.

EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has appointed Jill Kelly as its U.S. CEO. Kelly, whose new role will be effective October 1, previously served as GroupM’s Global CMO. She will lead the merged agency, which launches in January 2023, in the world’s largest ad market.

GroupM announced today the launch of a Workplace Mentoring Program with Big Brothers Big Sisters of New York City (BBBS of NYC), the nation’s first and NYC’s largest youth mentoring organization, as part of a multi-year partnership to invest in the development of the next generation of leaders.

GroupM announced that Nick Slaymaker will be transitioning into a newly created role as Deputy Global Head of Investment, effective immediately. His core responsibility will be to lead GroupM’s investment activation strategy and implementation. He will report to Andrew Meaden, GroupM’s Global Head of Investment.

GroupM today introduces the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework. The framework is an innovative, new set of measurement methodologies designed to break down the media value chain and define the necessary data inputs to measure carbon emissions across all five stages of the advertising lifecycle for all formats, channels and markets in accordance with the Greenhouse Gas Protocol’s standards.

GroupM announced today that Dr. Brian Dashew has been named Head of Learning & Development for North America and will lead GroupM University, the recently launched learning and development hub dedicated to employee growth. In his role, Dashew will be responsible for leading, designing, and executing industry-leading learning experiences and professional development curriculum within GroupM University.