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GroupM today introduces the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework. The framework is an innovative, new set of measurement methodologies designed to break down the media value chain and define the necessary data inputs to measure carbon emissions across all five stages of the advertising lifecycle for all formats, channels and markets in accordance with the Greenhouse Gas Protocol’s standards.

GroupM announced today that Dr. Brian Dashew has been named Head of Learning & Development for North America and will lead GroupM University, the recently launched learning and development hub dedicated to employee growth. In his role, Dashew will be responsible for leading, designing, and executing industry-leading learning experiences and professional development curriculum within GroupM University.  

GroupM today announced a raft of senior leadership appointments at its recently-unveiled performance media organization, GroupM Nexus. The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization. The new leadership team showcases the strength in depth across GroupM Nexus with new, expanded roles for existing global talent.

GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off, primarily through ancillary devices.

As the media ecosystem evolves from linear to cross-platform, buyers and sellers are seeking to bridge “the measurement gap.” Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.

GroupM EMEA CEO, and WPP Turkey Country Manager, Demet İkiler; and North America CEO, Kirk McDonald have been recognized on the Empower 100 Executives Role Model Lists. The list spans three categories — Executives, Advocates, and Future Leaders — and celebrates those who are driving the charge for inclusion and diversity in businesses. GroupM is proud to see Demet and Kirk featured in the Empower 100 Executives Role Model List and recognized for their incredible achievements within the field of diversity, equity, and inclusion.

GroupM today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations. The moves, which build on the April 2021 launch of Choreograph, WPP’s global data and technology company, will merge Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology.   

GroupM, WPP's media investment group, and the world's largest media buying company, today unveils its media education arm in North America, GroupM University, to attract, develop, retain, and reward employees, by making learning part of their core employee experience. The first GroupM University program to be rolled out is a 12-week cohort-based professional development program - GroupM University Launch Pad – designed for individuals who are new to media and advertising, looking for a career change, or seeking an entry-level position at GroupM North America and its award-winning agencies.