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GroupM today announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations. The moves, which build on the April 2021 launch of Choreograph, WPP’s global data and technology company, will merge Essence with MediaCom and Mindshare with Neo and create a new 9,000-strong cross-channel performance platform built on AI technology.   

GroupM, WPP's media investment group, and the world's largest media buying company, today unveils its media education arm in North America, GroupM University, to attract, develop, retain, and reward employees, by making learning part of their core employee experience. The first GroupM University program to be rolled out is a 12-week cohort-based professional development program - GroupM University Launch Pad – designed for individuals who are new to media and advertising, looking for a career change, or seeking an entry-level position at GroupM North America and its award-winning agencies.

GroupM, WPP’s media investment group, today announced that GroupM, Xaxis, Finecast and INCA in the U.K. have all been awarded the TAG Brand Safety Certification 2.0.

GroupM, WPP’s media investment group, has been ranked highly in the 2021 new business report issued by COMvergence, an independent and international research bureau measuring the performance of major global ad and media agencies, today. The study, which ranks GroupM second overall in net new business globally and first in both APAC and Latin America, reports $11.5 billion in wins and retentions by GroupM agencies in 2021.

GroupM Canada today announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada. A similar pledge launched in the U.S. just last year and the company saw tremendous interest support from their client base with 20+ clients signing on out of the gate and more committing since. 

GroupM today announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency. Supported by global partnership agreements with Magnite and PubMatic, GroupM Premium Marketplace will provide clients with direct and advantaged access to high-quality publisher inventory underpinned by new standards for performance measurement, further reducing opportunities for fraud and inventory misrepresentation in the media supply chain.

GroupM today announces the promotion of Nicola Lewis to CEO of Finecast, WPP’s addressable TV company operated by GroupM, effective immediately. She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.

GroupM's MediaCom, Mindshare and Wavemaker have ranked as the top three agencies, respectively, in the Global/December 2021 R3 “Media Agencies” New Business League table, capping one of the busiest years for new business in recent memory.