10 Questions with Demet Ikiler, EMEA Chief Executive of GroupM

GroupM EMEA CEO, Demet İkiler, spoke with The Drum for their latest edition of their “10 questions” series to talk about why it’s important the industry changes to make advertising work better, as well as personal stories from her career, including the best advice she ever received. You can read the beginning of the interview below and read the full interview in The Drum here.

What was your first-ever job?

Well, we need to go back to when I was 15 years old! I was acting in advertising TV spots as part of a part-time casting job and giving English and French lessons at university. I became financially independent early in my teenage years.

Which industry buzzword annoys you most?

The ‘year of the mobile’ cliché has been a never-ending story for the last eight years. While some marketers see mobile as a medium, others see it as a channel. From the viewpoint of digital, we prefer to take on mobile at the core of our business because it’s more than a medium, it’s an instant technology-driven cultural phenomenon that allows consumers and brands to become connected.

You may read the full interview in The Drum here.