Digital Media’s Next Decade Could be More Dramatic Than the Last

Oscar Wilde’s character Lord Darlington said that a cynic is “a man who knows the price of everything and the value of nothing”.

The disturbing truth is that, throughout history, particularly when it relates to technology, many things have value and everything has a price.

Today, that remains the case. But the difficulty of forming a judgment is compounded by the velocity of change, the velocity and volume of commentary (the irony is not lost on us), liberal disregard for facts and proportionality, and the conflation of issues to suit the purpose of either proponent or opponent. There is no supply-side crisis of opinion.

It’s fair to say with some degree of detachment, however, that many of today’s developments have “succeeded” in triangulating widely distributed human progress with narrowly captured economic benefits and the ability of bad actors to weaponise the exact technologies that create the benefit for others.

Please read Rob Norman’s full essay in Campaign here.

Download GroupM’s Opportunity and Hazard: 2020 and Beyond report the essay is from here.