GroupM Continues to Lead COMvergence’s New Business Rankings

Mindshare and Wavemaker among Top 3 agencies by new business value

GroupM secured 24% of total reviewed media spend through the first three quarters of 2022, according to the latest COMvergence New Business Barometer (NBB), further demonstrating the company’s market-leading offerings and innovative vision that marketers around the world find valuable.

At the group level, GroupM ranked first in total new business value of $3.1 billion, which includes a market-leading $1.99 billion in retentions.

Mindshare and Wavemaker ranked second and third, respectively among agency networks with $1.29B and $1.15B in the NBB from COMvergence, an independent and international research bureau measuring the performance of major global ad and media agencies.

The NBB shows how the entire GroupM network demonstrated exciting possibilities to prospective clients in APAC. GroupM ($1.66 billion) ranked first in the region at the group level, while Mindshare ($656 million) ranked first and Wavemaker ($646 million) ranked second among agency networks. MediaCom, Essence and MSix&Partners are also among the top 15 networks by total new business value in the region.

In North America, GroupM ($1.03 billion) ranked among agency groups. At the network level, Mindshare $561 million) placed third, Wavemaker ($373 million) placed fifth and Essence ($166 million) placed eighth.

GroupM agency networks were also among the top 10 in terms of new business value across EMEA and LATAM. Notably, Wavemaker ranked sixth among agency networks in LATAM ($18 million), and MediaCom placed seventh in EMEA ($117 million).

The COMvergence rankings come at a time of rapid change in the media and advertising industry. GroupM’s reported success is evidence that the company’s stated values and commitment to make advertising work better for people, in both times of uncertainty and opportunity, resonates with marketers. The establishment of a media decarbonization coalition, the coming emergence of EssenceMediacom and the continued empowerment of its Responsible Investment Framework are enabling GroupM to lead the way.