GroupM Continues to Pace COMvergence’s New Business Retention Rankings

Wavemaker is the number one media agency network by new business value for H1 2023

GroupM continues to pace the industry in new business retentions, according to the latest New Business Barometer (NBB) Report published by COMvergence, an independent and international research bureau measuring the performance of major global advertising and media agencies. The report assesses GroupM retained more than $1.14 billion in billings in the first half of 2023, more than double that of the second-place media group, underscoring the company’s collective commitment to providing best in class service to its clients.

COMvergence’s analysis also spotlights GroupM’s continued leadership in Asia Pacific (APAC) where the company ranked first in region with an assessed $999M in total new business value, nearly double that of the next ranked group.

Among the agency networks, COMvergence ranked Wavemaker first in total new business value with an estimated $1.21 billion. Wavemaker also finished first among agency networks in APAC with an assessed $742 million, nearly triple that of the next ranked media agency network. The agency also ranked first or second in four of the top 10 markets as well as first or second in the top two markets (U.S. and China).