GroupM Launches New LIVE Panel Release

GroupM launched its latest LIVE Panel release. A powerful data source on consumers with responses from 350,000 people across 54 markets, LIVE Panel plugs into the bespoke planning tools of GroupM’s agencies and enables confident, data-driven insights development and planning recommendations. LIVE Panel enables end-to-end media planning and channel optimization for client-defined audiences with and understanding of category behaviors. It supports key profiling and measurement capabilities through to data fusion and re-contact, allowing fully connected strategic planning for bespoke audiences mapped to media and touch point data. Learn more within the video below.