“Hurry Up!” GroupM’s Matt Sweeney Urges Broadcasters to Migrate to CTV

LAS VEGAS – Media agencies have been watching the growth of subscription video-on-demand (SVOD) services with alarm. If more people are paying for ad-free TV, where will brands go to reach audiences? At least the overall growth of connected TV as an overall category is giving them some reassurance.

After all, connected TV services provide more precise audience targeting characteristics than traditional broad demographics, and the rise of advertising-supported, AVOD services is aiming to fill the gap.

So, how is the world’s largest media buying agency seeing things play out?

In this video interview with Beet.TV, GroupM chief investment officer says connected TV has reached a tipping point – and broadcasters need to go faster.

To watch the full interview, please visit Beet.TV here.

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