Microsoft Advertising Awards Mindshare For Client Partnership of the Year

We are thrilled to announce that Mindshare has been honored with the Client Partnership of the Year award at the 2023 Microsoft Advertising Partner Awards, in recognition of our outstanding collaboration with Unilever. The “Mindshare – Unilever: Driving Brand Selection with a Full-Funnel Strategy via the Microsoft Network” program exemplifies the power of synergy between Mindshare, GroupM via the GroupM Nexus team, and Unilever in revolutionizing paid search and the Microsoft Network. Together, we have transcended traditional lower-funnel keyword targeting to craft an integrated, full-funnel activation strategy, driving innovation, revenue growth, and feature adoption across the Microsoft Advertising Network.

This partnership showcases our commitment to creating a comprehensive brand visibility experience, navigating the complexities of CPG search to engage consumers effectively at the point of sale. We are immensely proud of this achievement and look forward to continuing our collaboration with Microsoft to identify and seize opportunities that enable us to thrive in the ever-evolving digital landscape. This award not only celebrates our past successes but also fuels our determination to innovate and deliver good growth for our clients in the future.

In addition to Mindshare’s Client Partnership of the Year award, GroupM was announced as a finalist for Microsoft Advertising’s Agency Partner of the Year, and Wavemaker was named as a finalist for the Client Partnership of the Year award for their work with Hill’s Pet Nutrition.