Microsoft Advertising names GroupM Global Agency Partner of the Year

Microsoft Advertising has named GroupM its Global Agency Partner of the Year at its 2025 Global Partner Awards. This accolade accompanies our recognition as Microsoft’s Agency of the Year in each region around the world in 2024. The awards were presented at Accelerate, Microsoft Advertising’s flagship event for advertisers.

This award reflects the excellent relationship between the GroupM and Microsoft Advertising teams, built on a strong foundation of media partnership and technological innovation achieved through Choreograph. This has enabled GroupM to tap into the full potential of Microsoft Advertising’s solutions to deliver real, measurable results for our clients across the globe.

As just one example, GroupM provided extensive hands-on keyboard training on Microsoft products for clients, including AI and advanced bidding, for both senior and junior staff. This led to a 50% increase in adoption among Search teams.

The awards’ selection process involved two judging rounds per category, including in-region judges from Microsoft Advertising across Marketing, Sales Account Teams and Senior Sales Leadership. Award nominations were judged on three main criteria:

1. Business Challenge or Opportunity
2. Goals and Strategy
3. Implementation and Results

For 2024, GroupM also won Agency Partner of the Year in the Americas, APAC, and Continental Europe. We also won the Omnichannel Excellence Award in APAC, culminating in a total of four regional partner award wins and leading to GroupM taking home the title of Global Agency Partner of the Year for 2025.

Amanda Grant, Global Head of Partnerships at Choreograph, which works closely with Microsoft on data and tech integration to support GroupM campaigns and capabilities, said: “Microsoft has been such a great partner to us, as we have worked together to create a nuanced understanding of how our audience taxonomy translates with theirs through a robust foundation of pipes to support insights and delivery. Microsoft commands a rich ecosystem covering search, gaming, cloud, etc with unique user bases lending to rich data and product integration opportunity.”