Twitter Is Urging Video Advertisers to Optimize Their Spots for Twitter

Video ads that are optimized for Twitter are far more effective than repurposed television commercials, according to a new study by GroupM, which was commissioned by the social network.

Twitter and GroupM shared the following best practices for optimizing video for the social network: Include upfront branding, create ads that are effective even when the sound is off and, most important, make an impact in the first three seconds.

Please read the full AdWeek Article here.