Wavemaker India wins integrated media mandate for Taco Bell

Launches its first big scale campaign  ‘Loaded with More’

National, July 18, 2024: Wavemaker India, the most awarded agency of GroupM, has recently bagged the integrated media mandate for Taco Bell, the well-known American fast-food chain that offers Mexican-inspired cuisine.

The account will be handled out of Wavemaker’s Delhi Office. Wavemaker India will be responsible for developing and executing innovative media strategies across various online and offline channels. The partnership will focus on bolstering Taco Bell’s brand visibility, and establishing the brand as a leading player in the rapidly growing Indian fast-food landscape.

Speaking about the partnership, Kunal Malhotra, Chief Marketing Officer Taco Bell said, “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience –  with Taco Bell Food as well as our communication.

Taco Bell in partnership with Wavemaker, recently launched its latest large scale campaign ‘Loaded with more’, showcasing the brand’s commitment to delivering crave-worthy, Mexican-inspired cuisine. Orchestrated by Wavemaker and brought to life by the creative powerhouses Media.Monks and Creativeland Productions, the campaign encourages consumers to explore new offerings like the Loaded with More Crispy Chalupa Taco or the 7 Layer Burrito.

The revamped Taco Bell menu promises an enhanced dining experience with more taste, flavors, fillings, portion sizes, and variety, all while offering exceptional value to customers.

Commenting on this partnership, Ajay Gupte, CEO – South Asia, Wavemaker, “We are excited to welcome a dynamic brand like Taco Bell to our family. We are thrilled to explore new opportunities and build innovative strategies that resonate with Taco Bell’s unique vision. By fusing our expertise with their bold spirit, we’re confident of creating something truly exceptional.”

Shekhar Banerjee, Chief Client Officer and Office Head for West, North & East, Wavemaker India stated, “Taco Bell isn’t just about food; it’s about creating memorable, engaging experiences. Winning this mandate is a call to unleash unparalleled creativity and collaboration that Wavemaker is known for.

Our debut large-scale campaign, ‘Loaded with More,’ exemplifies this vision. Our media strategy for this dynamic brand was focused on maximizing mental availability in a high cluttered category and sparking conversation and ‘wow’ factor that truly resonates with consumers. We will continue to harness diverse channels, our exclusive partnerships and platforms for Taco Bell”.

Taco Bell is a global leader in Mexican inspired Cuisine. Started in 1962, the brand has over 7000 restaurants across multiple countries globally. In India, Taco Bell has a strong presence of 130+ restaurants across 30+ cities.