WPP and GroupM Top WARC Media 100 for Eighth Consecutive Year

• Mindshare and EssenceMediacom take the top 2 spots in the agency networks list 
• GroupM agencies make up six of the top 10 agencies  
• Nearly half of the top campaigns feature WPP and GroupM clients, including eBay, L’Oréal and Unilever  

WARC (World Advertising Research Center) has once again ranked WPP and GroupM number one on its Media 100 List 2025, marking the eighth consecutive year. The WARC Media 100 is a ranking of the world’s most awarded campaigns and companies for media, tracking the results of media award shows around the world and acting as a benchmark for media excellence. 

Four WPP and GroupM agencies feature in the top 10 agency networks, with Mindshare and EssenceMediacom ranking first and second respectively – both agencies climbing one position from 2024 – and Wavemaker and VML ranking eighth and ninth.   

GroupM also dominated the agencies category, claiming six of the top 10 spots. Mindshare New York and EssenceMediacom New York ranked second and third respectively, with Mindshare teams in Shanghai and Mumbai ranking fourth and sixth, and EssenceMediacom teams in Shanghai and London in eighth and ninth position. 

Almost half of the top 10 campaigns were awarded to WPP and GroupM clients. eBay was recognised twice in the top 100 rankings and its work on the Twiggy Full Circle campaign with EssenceMediacom London came in fifth place. L’Oréal came ninth for its Michael CeraVe campaign with Ogilvy New York, and Unilever was recognised for its campaigns with Dove, Vim, Lifebuoy, Sunlight, Yumoş, Taj Mahal Tea and Domex, featuring ten times within the top 100. Dove was recognised for four separate campaigns and came in at number ten for its work on CROWN x LinkedIn: #BlackHairIsProfessional alongside Mindshare New York. 

Brian Lesser, Global CEO of GroupM, said: “I’m immensely proud to celebrate eight straight years at the top of WARC’s Media 100 with everyone at WPP and GroupM. We love the work we get to do for our clients, and we’ll continue building creative, competitive, and future-forward solutions that help them connect with audiences around the world. Congrats to our teams, clients, and partners on a well-earned win.” 

Adam Gerhart, Global Chief Client Officer of GroupM, said: “As the media landscape rapidly evolves, WARC captures the breadth of what our industry is capable of – a collective view of innovation and ingenuity across commerce, technology, creative and data. We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our global agencies. Congratulations to Mindshare as the #1 Global Media Network of the WARC 100, and to EssenceMediacom and Wavemaker for the incredible work. And to all our teams, clients, and partners – this is for all of you.” 

The WARC Media 100 is maintained by WARC, the publisher of respected industry journals including the Journal of Advertising Research. Part of Ascential plc, WARC services more than 75,000 marketers and advertisers across 100+ markets around the world by providing rigorous and unbiased actionable insights, evidence and best practices.  

For further information on the Media 100, and to view this year’s complete list click here.