GroupM Global Privacy Notice
September 2023
GroupM is a global media investment business and is the umbrella for a group of companies, including media planning and buying companies such as Mindshare, Wavemaker and EssenceMediaCom and technology providers including: [m]PLATFORM. GroupM’s portfolio also includes Choreograph; WPP’s global data products and technology company. For more details about these technologies and group companies, please refer to the below section of this notice which provides links to their own privacy notices.
- Choreograph https://www.choreograph.com/privacy-policy/
- [m]PLATFORM https://www.groupm.com/mplatform-privacy-notice/
This Privacy Policy contains important information about how we use your personal information. We respect the privacy of individuals who interact with our business and where you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information.
In this privacy policy, references “GroupM”, “us”, “we” or “our”, are all references to GroupM.
If you have any questions, comments or concerns about any aspect of this policy or how GroupM handles your information please email our privacy team at [email protected].
What information do we collect?
We collect personal information from you in several ways; you may share information with us, or we may collect it using other means. In this section we explain the different ways we collect personal information from you and some ways in which that information will be used.
- Requesting information from us and responding to your queries
We process contact information such as name, email address, telephone number or postal address, preferences, and other declared personal information about you when you provide it to us. For example, when you fill out online forms, subscribing to our services, call, or text us, enquire about our products and services. - Interacting with us via Social Media Channels
We process information relating to you when you interact with us through social media platforms such as Linkedin or Facebook. - Registering for and attending our events, seminars, or conferences
If you choose to attend one our events, we will ask for your contact information to provide you with details of the event and manage your attendance. For in-person events, we may ask you to provide us with accessibility information, if appropriate. - Updating you on developments and initiatives
We may process your contact information to keep you informed of updates and developments in our business. - Interacting with our website
When you visit our website we may collect details of your website visit, including name, email, phone number, IP address (a unique identifier for your computer or other device), website URL and mobile device ID. Our website also uses cookies please see our cookie policy below for details. - Applying for a job at GroupM
We process information provided by you in relation to submitting a job application to GroupM (this may include sensitive personal information for example ethnic origin). Please see our Recruitment Privacy Policy here for further information. - Visiting our offices
We may collect information such as contact information (including name, email address, telephone number) and CCTV footage in respect to your visit to our office address. - Interacting with us as a client of GroupM
When interacting with us as a client, we process information we may receive from you or from others in relation to our provision of services to our clients. Please see our Client Privacy Policy here for further information. - Interacting with us as a supplier or partner to GroupM
We process information in relation to you as an individual if you provide services to us (or if you work for a company that provides services to us). Please see our Supplier Privacy Policy here for further information.
How do we use it?
We will use your personal information in the following ways. We are also required by law to state a “legal basis for processing”, i.e., to tell you on what grounds we are allowed to use your information, and this is also set out below:
| How we will use your personal information | Our legal basis for processing |
| To provide or respond to you, with information that you have requested, e.g., this could relate to a newsletter, bulletin, an invitation for an event, your interaction with us on social media | Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time. |
| To keep you updated with developments and initiatives at GroupM, its affiliates or partners | Our legitimate interests – we use your information to provide you news and updates on GroupM, its affiliates or partners. You will always have the opportunity to opt-out in each correspondence. |
| To process your registration for and attendance at events, seminars, conferences, and meetings with GroupM its affiliates or partners | Our legitimate interests – we use your information to book you on to the requested events and to send confirmation to you and the event organiser. |
| To respond to specific queries you may raise regarding GroupM, its affiliates and partners | Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time. |
| To provide you with better ways of accessing information from this website | Consent – we only use your personal information for this purpose if you have consented for us to do so. You can withdraw your consent at any time. |
| To process and consider your job application. | Our legitimate interests – we use your personal information to assess your job application, update you on its status and keep you informed of other opportunities, if you have asked us to, via the methods you have selected. |
| To manage your visit to the office | Our legitimate interests or any other purposes required by law such as for example, compliance with fire protection regulations. |
For how we use your information that is collected using cookies and similar technologies please see the “Cookies” section below.
Do we pass your information to third parties?
We may send your personal information to other group companies, affiliates and third parties to help us process your personal information for the purposes set out in this policy. Further details of our group companies can be found here.
We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.
We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.
Where do we send your information?
We are a global company and therefore we may transfer your personal information to countries around the world including the US and other countries outside of the UK and Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.
How long do we keep your information?
We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy policy, and for as long as we are required to keep it by law.
How do we protect your information?
We take appropriate technical and organisational measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
Children’s Privacy
This website is not intended or designed to attract children under the age of 16. We do not knowingly collect personal information from or about any person under the age of 16. If you are under 16 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.
Your rights
You are entitled to ask:
- for a copy of the personal information we hold about you, and details about how we are processing your personal information;
- to have any inaccuracies in your personal information corrected;
- if we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
- to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).Please contact us using the details set out below if you would like to exercise any of these rights.You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. In the UK, the supervisory authority is the Information Commissioner’s Office (http://www.ico.org.uk).
Changes to this privacy policy
We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.
We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.
Cookies
What are cookies?
We may use information obtained from cookies or similar technology. Cookies are text files containing small amounts of information which we download onto your computer or device when you visit our website. Therefore, when we refer to “you” in this section we mean your computer. We can recognise these cookies on subsequent visits and they allow us to remember you.
Cookies come in many forms. We have set out below the main types and categories of cookies that are used. This section refers to all types and categories of cookies and not just those we use on our website.
First and third-party cookies – whether a cookie is first-party or third-party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user, the website displayed in the URL window e.g. www.groupm.com. Third-Party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.
Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookie – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
What do we use cookies for?
Cookies fall into one or more of the categories set out below. This website uses cookies that fall into all the categories. Also we use data from targeting cookies placed on your computer by third parties when you have visited other websites.
- Strictly necessary cookies – These cookies enable services you have specifically asked for.These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies certain services you have asked for cannot be provided.
- Performance cookies – These cookies collect information on the pages visited.These cookies collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. They are only used to improve how the website works.
- Functionality cookies – These cookies remember choices you make to improve your experience.These cookies allow the website to remember choices you make and provide enhanced, more personal features.
- Targeting cookies or advertising cookies – these cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisation such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.If you want to delete any cookies that may already be on your computer or device, please refer to the instructions for your file management software to locate the file or directory that stores cookies. If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. Further information on cookies is available at allaboutcookies.org. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.
IAB TCF
GroupM is a registered vendor under the IAB’s Transparency and Consent Framework v2.2. As a registered vendor, under ID 98, we comply with the IAB TCF 2.2 Policies.
How to contact us
If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address: GroupM Sea Containers House, 18 Upper Ground, London SE1 9GL UK or by email at [email protected].