Sporting Nation in the Making: India Sports Sponsorship Report 2023
- Publications
- April 13, 2023
Indian sports had a great year in 2022. On the field, there were some splendid moments that saw the nation storm new castles, by winning medals in events across a range of sports disciplines in which a podium finish for an Indian was not seen to be within the realms of possibility not so long ago. Cricket has an all-pervading following in the country and is a sport where the wins and losses on the pitch serve as a veritable barometer for the public sentiment in the country, and even though India could not quite land the elusive ICC Trophy, there were some famous winning moments that gave a great deal of joy to the fans.
This report analyses the industry from three angles: sports sponsorship (ground, team and franchise), sports celebrity endorsement and sports media spend. While it closely reviews the growth levers, Sporting Nation in the Making also gives a snapshot of the digital data along with the on-air reach in the major sporting leagues in the country, aimed at maximizing the value to rights owners, advertisers and agencies.
In addition to giving a clear picture of the trends in terms of numbers, this report also dives deep into the business drivers and other causative factors, with an eye on the future, too. GroupM is grateful for the invaluable contributions from rights owners, agencies and industry participants whose inputs and support have always encouraged the organization to move forward.
