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Addressable TV

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December 2022

Thinking Inside the Box Phase 5: Lighting Up Neural Networks: The Brain’s Response to Addressable Ads

June 2021

Thinking Inside the Box Phase 3: Measuring the Success of Addressable TV

September 2020

Thinking Inside the Box Phase 2: The Addressable TV Opportunity

May 2020

Thinking Inside the Box Phase 1: A Viewer’s Perspective: What is Television?