The 2023 Programmatic Audio Report from GroupM & IAB Europe

The 2023 Programmatic Audio Report was created by GroupM and the Interactive Advertising Bureau Europe to ascertain the current investment levels, growth drivers, barriers, and opportunities within digital audio advertising in Europe.

The survey leveraged the national IAB network in Europe and received 549 buy- and sell-side responses from 29 markets between May and June 2023.